Q. Why do internet sales peoples heavily promote Alexa?
A. Ignorance. Since the majority of Alexa
Toolbar users are webmasters/ tech audience, their website
tends to have a higher Alexa ranking, this is especially true
for webdesign and hosting companies who have for example a
high volume of web designers browsing their portfolio section.
Because the majority of surfers have little or no knowledge
of Alexa.com, sales people have an easier chance of selling
their service or product based on their sites Alexa ranking, rather
than their sites actual analytics.