Glossary of Terms > Dine.TO and Advertising |
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| B |
Banner
A large tile that appears at the top of specified Dine.TO pages. |
Best of TO
A selection of establishments chosen by Alan A. Vernon that have excelled in one or more Best of TO categories. |
C |
Contact Form
Accessed through the link "Contact" this will send allow a visitor to e-mail questions or comments to the establishment's e-mail address. The client's e-mail address is not visible to the visitor. It also allows the visitor to sign up for Dine.TO's newsletter. |
D |
Dine and Save
A section on Dine.TO that displays specials for a given day and printable coupons. |
E |
Events
A section on Dine.TO that features events on given days, as well as upcoming event happenings. |
| F |
Feature Establishment
This is a restaurant feature that alternates with two other restaurant for a whole month. It contains a picture of the restaurant and links to a review and the full profile. |
| G |
Graphical Web Stats
Dine.TO offers
for all Dine.TO profiles with a graphical interface in
which you can analyze your Profiles traffic and phone hits. |
H |
Hot List
Hot List is a feature on Dine.TO that allows you to keep track of the Restaurants, Bars, etc... which you're most interested in. To use this feature, simply click on the "Add to My Hot List" button found on each Profile. To manage your Hot List at any time, click on the "My Hot List" located on the top of each page. |
| K |
Keywords
A
group of words selected by the client to enhance the searchability of their establishment. |
| M |
Members
Individuals who have subscribed to a list expecting to receive valuable communication from a specific establishment or company. |
myCP (my Campaign Panel)
A
graphical interface developed by Dine.TO, that allows its customers to monitor and track reports on visitor trends, statistics, phone call leads, manage their member's database, send important announcements or incentives to targeted members via HTML emails and update their information, menu, photo gallery, events, specials and much more all in real-time. |
| N |
Newsletter
A periodically published document or message, containing news, specials, incentives and announcements on a subject. The purpose of a newsletter is to provide highly specialized information to a highly targeted audience. Email Newsletters are an excellent vehicle for communicating with small to large audiences. Also referred to as an Email Newsletter or eNewsletter. |
P |
Profile
A web-page on Dine.TO that will showcases an establishment’s valuable information such as a brief description, operating hours, and payment methods accepted. Any extra content features that come with one of Dine.TO's marketing packages will be displayed on the profile. |
Page Views
The number of pages viewed in a day, this could either be one person viewing several sections of the profile or many people viewing pages. For this reason, Page Views will always be greater than or equal to the “Unique Visitors” in a day. |
| R |
Rating System
Found on the top of the profile, this allows visitors to vote (1-5) how much they like the establishment. Visitors can only vote for one place once a month. |
S |
Search-Engine Submission
This is the process of manually filling out a form to request your website be added to one or more of the various search engines (Google, Yahoo!, MSN, Baidu, etc.). This can be done several ways and may include payment for premium placement. All the major search engines employee "web spiders"- software that searches the web for new sites and updates 24 hours a day (a web statistics program can show you what search engine has visited your website and when), so manually submitting your website will probably not improve your listing greatly. |
SMS Form
Accessed through the "text message a friend" link on the profile page, the SMS (Short Message Service) allows a visitor to send the the address and phone number of an establishment, plus a short text message to a phone. |
Sponsored Listing Results
A premium service that allows customers to pay to have to appear at the top of search results for particular words. |
| T |
TAG
A tag is a (relevant) keyword or term associated with or assigned to an establishment (e.g. a cuisine type, location, or feature), thus describing the item and enabling keyword-based classification. |
Tile
An image, either animated or not, advertising the client's establishment on Dine.TO. Tiles are small images that appear on the right-hand side of most Dine.TO web pages. What tiles appear depend on the section and keywords. |
U |
Unique Visitors
Is the number of different people that have viewed the page in a day. If one person checks the same profile once or several times a day, they still count as one Unique Visitor. |
| V |
Visitors
Is the number of different people that have viewed the page in a day. If one person checks the same profile once or several times a day, each visit will count as one Visit. |
| W |
Wireless Listing
A simplified version of Dine.TO that is viewable by users of mobile phones (works best on BlackBerrys) at www.dine.to/wap. Basically it allows searching using the same engine as the main site and displays most of the information available on the profile view. |
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