Glossary of Terms > Google Analytics

Google Analytic email report definitions
Below are definitions of the Google Analytic reports of your campaign.

1. Visitors Overview Report
2. Profile Page Report
3. Traffic Sources Report
4. Search Engine Keywords Report
5. Visitor Location Report

Page 1: Visitors Overview Report
Overview of visitor traffic to Dine.TO Profile.

Visits: The number of visitors that have viewed the Profile. If one visitor visits the Profile once or several times a day, each visit will count as a visit.

Absolute Unique Visitor: The number of unique visitors that have viewed the Profile. If one visitor visits the Profile once or several times a day, each visit will count only as one visitor.

Pageviews: The number of pages viewed on the Profile such as the menu page, gallery etc.. This could either be one person viewing several sections of the Profile or many people viewing pages.

Average Pageviews: The average number of pages viewed by a single visitor.

Time on Site: The average time a visitor spends on the entire Profile, this is not to be confused with the average Time on Page found on the Profile Page Report.

Bounce Rate: A bounce occurs when a visitor leaves your Profile without visiting any other pages.

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Page 2: Profile Page Report
Overview of each Profile's page views.

Unique Pageviews: The number of pages viewed by a single visitor

Time on Page: The average time a visitor spends on a page, this is not to be confused with the average Time on Site found on the Visitors Overview Report.

% Exit: Similar to Bounce Rate, but the visitor who exits has visited other pages on the Profile.

$ Index: Not applicable

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Page 3: Traffic Sources Report
Traffic referral from Dine.TO searches and pages to a Dine.TO Profile.

Top 10 Referral Pages to the Profile: Number of exits from a Dine.TO search term or page resulting on a visit to the Profile.
Example: "index.php" reffers to the "Dine.TO home page", and "etobicoke" refers to a search for "Etobicoke".
The term " undefines campaign" refers to traffic attributed to Dine.TO from other sources such as affiliated sites, blackberry, iPhone, MSN Instant Messenger etc...

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Page 4: Search Engine Keywords Report
Search engine keyword search terms that resulted in visits to the Dine.TO Profile.

Top 10 search engine keywords: The above report displays the keyword terms that were searched on a Search Engine that brought a visitor to Dine.TO and eventually resulted in direct traffic to the Profile.
Example: A user makes a search on a search engine such as Google, searches for "Toronto Restaurants", enters Dine.TO's web-site and eventually enters the Profile.

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Page 5: Visitor Location Report
Visitor traffic broken-down by City location.

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