Internet marketing, is basically marketing that uses the Internet. The Internet has brought many unique benefits to marketing that include very low costs in distributing information and media to a global audience.
Internet marketing ties together both the creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods that are provided by Dine.TO include search engine marketing, advertising, e-mail marketing, interactive advertising and viral marketing.
Internet marketing is most commonly a component of electronic commerce, but Internet marketing campaigns are also used to drive a marketing message for services that cannot even be ordered online.
Electronic commerce and Internet marketing have become popular as Internet access is becoming more widely available and used in homes, businesses and on wireless devices. Well over one third of consumers who have Internet access in their homes report using the Internet to make purchases. (Devang, 2007)
Some of the benefits associated with Internet marketing include the availability of information. Consumers can log onto the Internet and learn about products, and services. Overall, Internet marketing can help expand from a local market to both national and international market places. Unlike traditional marketing media (like print, radio and TV), entry into the realm of Internet marketing can be a lot less expensive.
Furthermore, since exposure, response and overall efficiency of digital media is much easier to track than that of traditional "offline" media, Internet marketing offers a greater sense of accountability for advertisers.
Compared to other types of media marketing (i.e. print, radio and TV), Internet marketing is growing very fast. It's also gaining popularity among small businesses and even consumers when trying to monetize their blog or website. The measurability of the internet as a media makes it easier to experience innovative e-marketing tactics that will prove a better Cost of Acquisition than other media.