Industry Corner

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Food Menu Engineering Unraveled
By The Fifteen Group

What is Menu Engineering and why is it important? Menu Engineering is the process of adjusting you menu’s content and price structure to maximize the profitability of it. The importance of it is pretty straightforward. Your food menu accounts for about 60- 70% of your sales in a typical restaurant. It is what the guest is looking at when they decide if they are going to eat at your establishment, and it is what mostly decides your profitability when they do come in your restaurant – guests pay for food that you have bought from suppliers and the difference is your profit... Read Full Article

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